About us

Meet Queen Uche, affectionately known as “Bosslady.”

From humble beginnings in Nigeria to building a beauty empire in Hollywood, she has become a global icon of entrepreneurship, leadership, and empowerment. Her journey is not just one of success — it's a story of purpose, resilience, and lasting legacy.

In 2010, Queen Uche began selling raw hair extensions from her garage in Los Angeles. Armed with a trunk full of product, unshakable faith, and relentless drive, she went door-to-door — building what would eventually become UCHE GROUP and UCHE HAIR, now a multi-million-dollar global brand with storefronts and customers worldwide.

A proud Nigerian-American, two-time beauty queen, and powerhouse mogul, Queen Uche holds a B.S. in Political Science from the University of Nigeria, and is a graduate of Harvard’s Business Leadership and Entrepreneurship Program. Her brands have been featured on VH1, BET, Bravo, QVC, E!, and more — but her greatest accomplishment lies in her unwavering commitment to impact.

Legacy, Family & Purpose

Queen Uche comes from a rich legacy of entrepreneurship. Her father, a respected businessman, began his career in January 1960, moving from Eastern Nigeria to northern side , where he launched his first retail shop. By August 1962, he owned six thriving stores. Her mother, a true fashionista, owned a fashion house in the 1980s, instilling in Queen Uche values of hard work, creativity, and discipline from a young age.

Her mother was her emotional backbone — her source of strength through life’s biggest challenges. In 2008, Queen Uche lost her mother to cancer, a devastating moment that changed her forever. In her honor, she vowed to ensure no woman, child, or family would face the trauma of chemotherapy, alopecia, or hair loss alone.
That vow became the foundation of one of her life’s greatest missions.

The UCHE Foundation – Healing Through Hair

Founded in 2005, the UCHE Foundation was born from compassion, personal loss, and a desire to restore confidence and dignity through beauty. Inspired by her win as Face of Nigeria 2005, Queen Uche turned a personal promise into a global initiative.

The foundation donates custom wigs and hairpieces free of charge to women and children experiencing medical hair loss. To date, the foundation has donated over 2,500 wigs to children’s hospitals and women’s clinics around the world — offering more than hair: hope, healing, and strength.

Global Reach & Hands-On Leadership

Queen Uche is not just a founder — she is deeply involved in every aspect of her business, from vision to execution. Her commitment to excellence takes her across the globe, where she personally oversees product sourcing, quality control, and brand expansion. She frequently travels to India, China, Hong Kong, Taiwan, South Korea, and Bangkok — working directly with manufacturers and suppliers to ensure top-tier product placement and innovation for her companies and others. This international presence has positioned her as a trusted leader in luxury hair, beauty solutions and creating products for upcoming entrepreneurs and companies worldwide.

Empowering the Next Generation

In 2017, after being crowned Miss Africa World, Queen Uche founded Us Entrepreneur Women (UEW) — a platform that empowers women to turn their passion into profit and their ideas into impact. Through AEW, she mentors and equips women with the tools to become business leaders and legacy builders. In Fall 2025, she will launch her Boss Lady Speaking Tour, sharing her story and insights at women’s conferences, beauty academies, business schools, and entrepreneurial hubs around the world.

A Legacy in Motion

This year marks two incredible milestones:

● 15 Years of UCHE HAIR

● 25 Years of Entrepreneurial Excellence

And she’s only getting started. In 2026, Queen Uche will unveil her next chapter: UCHE HAIR MEN — a bold move into the luxury men’s grooming industry, redefining confidence and sophistication for modern men.

Queen Uche is not just a businesswoman.

She is a mother, a mentor, a mogul, a philanthropist — and a Boss Lady who turned heartbreak into healing and vision into victory. She builds businesses. She builds legacies. She builds people.
For more info visit queenuche
All social media @queenuchee